Customer value: a major challenge for financial services

In today's highly competitive world with its increasingly restrictive regulatory framework, the need to put customers at the heart of insurance industry concerns has become a major challenge.
At its Fifth European Symposium held at Versailles on November 9 and 10, BNP Paribas Cardif invited its partners to identify opportunities for developing customer value. The theme for this year's event was Value for money, Money for value.
Learn more

What is Custommer value ?

  • Value is what interests the customer. It is subjective. It is a performance or benefit perceived by the customer as intangible..
    Learn more

Follow us on Twitter

The Digital world is integral to customer value

Online channels and social networks are now an integral part of brand marketing...
Learn more

Regulation of bancassurance: an opportunity to develop customer value

The interventionism and stringency applied by regulators is particularly pronounced in consumer protection...
Learn more